Brainclub5000 - Newsletter 006

Pharrell at Louis Vuitton, GPT4, AI Storytelling and How AI can add value for your brand.

Author

Omar Karim
March 13, 2023

Welcome to number 6 of the Brainclub5000 newsletter, sharing the latest in AI and creative technology and what this might mean for you.

This episode is another epoch in AI! So many new tools have been released, the ChatGPT API has already resulted in thousands of new startups. Which will probably define the next decade of work, play, adventure and much more!

I presented a talk about AI image making called The Future has Arrived: How AI and Image Generation Will Transform Business at Creative Production London Conference. The room was full of brilliant photographers, studios and buyers and it was very interesting to see the AI creative conversation move away from the polarised pro and anti. More people wanted to know how they could use and integrate AI into their creative and commercial works.

Enjoy this episode!

Omar

FEATURING THIS WEEK:

  • PROJECT: AI Fashion Speculation - Pharrell at Louis Vuitton

  • PROJECT: Winnie The Pooh, Forex Trader - The finance-bro book of the year

  • RELEASES: GPT4 (This Week?)

  • RELEASES: ChatGPT & Whisper API

  • THOUGHT STARTERS: How ChatGPT and Whisper can add value for your brand

  • NEW TOOLS: Blender & Stable Diffusion

  • NEW TOOLS: Gen 1

PROJECT: AI Fashion Speculation - Pharrell at Louis Vuitton

Pharrell Williams made headlines a couple of weeks ago when he was appointed as the new creative director of menswear at Louis Vuitton. The move was seen as a bold and innovative step for the luxury fashion brand, as Williams was the first person of color to hold such a prominent role in the company's history.

As a Grammy Award-winning musician, producer, creative director of Billionaire Boys Club and one of the most fashionably influential people in hip hop and streetwear culture, Williams will for sure bring a fresh perspective and a unique sense of style to the brand, drawing inspiration from his own experiences in the music industry and his passion for streetwear. His appointment was a significant moment for the fashion industry, as it represented a shift towards greater diversity and inclusivity in the world of luxury fashion.

I used various AIs to speculate on what his work there may look like, in images, articles and video. This meant I needed to develop a method to input data and information about Pharrell to influence the AIs outputs, over a week. Using this data, the AI and me collaborated to create collections, capsules and collaborations that draw from Pharrell’s incredible legacy to create something new and potentially, a new type of digital fashion.

PROJECT: Winnie The Pooh, Forex Trader - The finance-bro Book of the year

Excited to share an upcoming project that takes the recently copyright free Winnie the Pooh that takes him on an adventure unlike any before. Built using a fine tuned GPT-3.5, and Stable Diffusion, I wanted to explore the process of co-creating books and long-form content with an AI author. This author has been programmed with a rudimentary ‘personality', giving its writing a unique tone of voice.

The purpose of this is to find market difference in this new world of Content CreationAs more and more creatives, brands and creators use off-the-shelf AI tools, the margin of generic advertising and the resulting higher ROAS (return on ad spend) and lower CTR (click-through rate). Due for release in the next couple of weeks, Winnie steps into a wildly different role, one that was demanding for the AI to keep cohesive. Enjoy the AI script for the teaser

In a world where honey is no longer enough, one bear must risk it all to satisfy his hunger for more. "I love money more than honey." Meet Winnie the Pooh, a forex trader with an insatiable appetite for wealth. He's got it all - the penthouses of Dubai, the yachts, the cars, and the piglets. But when the market turns against him, Winnie must face the consequences of his risky trades. "I've lost it all. What am I going to do?" With his reputation in tatters and his bank account empty, Winnie must start again from the bottom.

But he's not alone. With the help of his friends, Piglet, Eeyore, and Tigger, Winnie sets out to regain his fortune and prove himself as a master trader. From the bustling trading floors of Wall Street to the neon lights of Tokyo, Winnie will stop at nothing to win it all back. "I may have lost everything, but I won't give up. I'll do whatever it takes to succeed." Don't miss the action-packed finance-bro book of the year. Winnie the Pooh: Forex Trader. "I may love money, but I love my friends more. And together, we can do anything."

RELEASES: GPT4 (This Week?)

Fully a ‘stop the presses’ moment, over the last few days, Microsoft Germany announced that GPT-4 is coming this week.

This is important because, from what I’ve heard, it’s going to be multi-modal (it can do lots of different things, really well. Currently, you need to use a wide variety of AI, because each one is great at one task, so you’d need a text, or video, or image AI to do any given task.

So, another step closer to the dream of directing an entire movie on a laptop!

"We will introduce GPT-4 next week, there we will have multimodal models that will offer completely different possibilities – for example videos," Braun said. The CTO called LLM a "game changer" because they teach machines to understand natural language, which then understand in a statistical way what was previously only readable and understandable by humans. In the meantime, the technology has come so far that it basically "works in all languages": You can ask a question in German and get an answer in Italian. With multimodality, Microsoft(-OpenAI) wants to "make the models comprehensive". - DR Andreas Braun, CTO Microsoft Germany and Lead Data & AI STU at the Microsoft Digital Kickoff: "AI in Focus"

Read more here, and if it’s out before the next issue, I’ll do a proper write-up about it!

RELEASES: ChatGPT & Whisper API

OpenAI’s ChatGPT API and Whisper API came out last week and already there are over 10,000 start-ups leveraging them for chat experiences for every conceivable use case.

These APIs present a unique and timely opportunity for luxury and retail brands to engage with their customers in innovative and personalised ways. By leveraging the power of ChatGPT API and Whisper API, these brands can create engaging experiences that resonate with customers, leading to increased brand recognition, customer loyalty, and ultimately, higher revenue. As an evangelist for creative AI, I believe that the possibilities for luxury and FMCG brands are endless, and I am excited to see the impact that these technologies will have on the wider advertising industry in the years to come.

Learn how to make your own ChatGPT bot with Zapier’s Zapbots

THOUGHT STARTERS: How ChatGPT and Whisper can add value for your brand.

The use of these API cannot be understated, from new and personal brand experiences at the top of the funnel, all the to the point of sale. The APIs are a fundamental shift - every customer can now have a life-long interaction with your brand, and your brand can serve every new sales opportunity

  • Create a personalised wellness chatbot that uses ChatGPT and Whisper to provide customised health and wellness recommendations based on user preferences and goals. By using ChatGPT to generate personalised advice and Whisper's speech-to-text capabilities, the chatbot can provide a more effective and personalised wellness experience for users.

  • Develop a virtual event assistant that uses ChatGPT and Whisper's transcription and translation capabilities to provide closed captioning and real-time translations for virtual events in multiple languages. By using ChatGPT to generate conversation prompts and Whisper's speech-to-text capabilities, the virtual event assistant can provide a more immersive and inclusive experience for attendees.

  • Create a voice-activated personal shopping assistant that uses ChatGPT and Whisper to provide personalised product recommendations and shopping advice based on user preferences and style. By using ChatGPT to generate tailored shopping recommendations and Whisper's speech-to-text capabilities, the personal shopping assistant can provide a seamless and efficient shopping experience for users.

  • Build a personalised financial advisor chatbot that uses ChatGPT and Whisper to provide customised investment advice and financial planning recommendations based on user preferences and goals. By using ChatGPT to generate personalised advice and Whisper's speech-to-text capabilities, the chatbot can provide a more effective and personalised financial planning experience for users.

  • Develop a virtual art advisor that uses ChatGPT and Whisper to provide personalised art recommendations and advice based on user preferences and interests. By using ChatGPT to generate tailored art recommendations and Whisper's speech-to-text capabilities, the virtual art advisor can provide a more immersive and personalised art shopping experience for customers.

NEW TOOLS: Blender & Stable Diffusion

Stability AI has released an official Stable Diffusion add-on for Blender. Stability for Blender allows using the text-to-image tool right inside the 3D software to generate textures, animations, and more. It is easy to use and doesn't need a GPU to work!

This add-on enables users to convert existing images into textures or utilize a 3D scene to direct the generated image. Furthermore, it allows users to create stylized motion-graphics-style effects by keyframing the Stable Diffusion parameters while rendering entire Blender animations.

Users can transform simple 3D geometry into concept art or illustrations in various visual styles using the plugin. Although there are other free plugins available for integrating Stable Diffusion into Blender, Stability for Blender is the official version offered by Stability.ai.

This workflow makes Stable Diffusion function as an AI render engine, and users can use it to explore various looks for the scene quickly or even generate detailed concept art or illustrations using simple blocking geometry by selecting a range of preset styles from within the UI.

Give it a go!

NEW TOOLS: Gen 1

Gen1 from RunwayML is in early release and so far the content shared has been very promising. If you missed the update, I wrote about it last week. Here’s a brief description -

“Realistically and consistently synthesise new videos by applying the composition and style of an image or text prompt to the structure of your source video. It's like filming something new, without filming anything at all.”

The more AI tools that creatives can utilise in the processes the better, in my opinion. As creatives, these tools represent an epoch level evolution, with the enormous potential to create with far less financial restrictions.

If you can’t wait for your access I recommend having a look at this free tool - Ebsynth.

EbSynth is a free software app that allows you to animate existing footage using just a few styled keyframes. It is perfect for hand-drawn animations that typically would take a long time to animate. Turn any image to video.

How do you AI?

You’ve reached the end! If you want to know how you can integrate AI into your business, Brainclub5000 is here to help your creative business. Drop me a line and let’s have a cuppa!

Omar